about natural ingredients

[Olesja]

If there is one cosmetics industry buzzword that gets almost immediate consumer attention, it's "natural." Whatever preconceived or media-induced fiction someone might believe about natural ingredients being better for the skin has no factual basis or scientific legitimacy. Not only is the definition of "natural" hazy, but the term isn't even regulated, so each cosmetics company can use it to mean whatever they want it to mean. "If a company wants to call their products natural, it can, and it doesn't matter what they contain. [The] FDA has tried to establish official definitions for the use of certain terms such as 'natural' but its regulations were overturned in court. So companies can use them on cosmetic labels to mean anything or nothing at all."