http://www.thestar.com/wheels/article/9 ... igher?bn=1
Auto analyst Dennis DesRosiers noted that Toyota offered fewer incentives than as its competitors, despite losing its image of reliability due to several recalls and that hurt sales.
“I have never seen the level of incentives available to consumers during 2010 in my 40-plus years analyzing the market,” DesRosiers said.
“When they owned the ‘best quality’ title they didn’t have to play the incentive game to the degree other (automakers) had to use them... Toyota’s stubbornness cost them dearly this year.”
Total vehicle sales at Toyota dropped from 16,472 in December 2009, to 8,842 last month, according to DesRosiers.
