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Meet The PR Firm That Helped Vladimir Putin Troll The Entire Country
во как надо работать!
Using filings from the Justice Department, the non-profit ProPublica detailed last November how Ketchum helped place op-eds by "seemingly independent professionals" that praised Russia in outlets like CNBC and the Huffington Post, among others, without proper disclosure.
It is not unusual for a PR firm to work with a government. But Ketchum has been the subject of controversy not only in its work with Russia, but also with the U.S. government.
Read more:
http://www.businessinsider.com/vladimir ... z2ek0MLeTB
"... I’ve mentioned this a few times before, but I owned a public relations firm for seven years, so I’m pretty familiar with the process these firms go through in securing and servicing clients. It really doesn’t shock me that an American firm represents the Russians. When there’s money to be made, someone in the industry will grab the contract. What does astound me a bit is the amount of money the Russians are spending on Ketchum.
Just stick with the $1.9 million over the first six months of 2013. Typically PR firms bill by the hour, although sometimes they will work on monthly retainers that are based roughly on the hourly rates of the people working on the account.
The most senior people in a major PR firm might bill $450 an hour, but they’re not the ones billing the bulk of the hours on an account. The day-to-day stuff is done by mid-range folks who might bill $250, and junior people who might bill $150. (I’m allowing somewhat for inflation. When I first got into the business in 1995 with a major firm in Detroit, lower-level people billed $90 an hour.)
Let’s say for the sake of argument that Ketchum’s average hour on the Russian Federation account is billed at $250 per hour. If this story is accurate, Ketchum is billing more than $310,000 per month. For what? If it’s straight hourly billing, they would have to be billing 1,240 per month on the account.
That would take 31 people working on nothing but that one account, 40 hours a week. It’s possible that some of the money goes to media buys or web-hosting expenses, but that’s still an awful lot of money.
The other thing that surprises me is that a PR firm’s intervention is necessary for the president of Russia to place an op-ed in the New York Times. I would think the editors of any American newspaper would take a call from the office of a major world leader, and that’s 90 percent of why people hire PR firms in the first place - because of their access to media decision-makers.
If the op-ed editors at the Times are more responsive to PR firms than to world leaders, well, I didn’t think it was possible for me to respect the Times any less - but I’m not so sure now.
At any rate, I just thought you’d like to know. Much of the propaganda you hear on behalf of foreign governments is presented to you with the assistance of American PR firms who are paid big bucks to make sure you hear it."
http://canadafreepress.com/index.php/article/57909
